Today I'll lead Koeze Direct's annual catalog kick-off meeting at which we start making plans for the 2009 holiday catalog.
Trying to plan 10 months ahead in uncertain times is no fun. I always told people that I would never feel like a real business person until I had run a company through tough times as my father and grandfather had. Now that I have the chance to do that, it is a part of my education that I would willingly skip.
We'll probably plan for a further 5% drop in sales, be prepared for 10%, and hope for a flat year. These are what my old controller called Wild A** Guesses.