Jeff Koeze's Blog Good Food, Good Business, and the Good Food Business


2009 Catalog Kick-Off

Today I'll lead Koeze Direct's annual catalog kick-off meeting at which we start making plans for the 2009 holiday catalog.

Trying to plan 10 months ahead in uncertain times is no fun.  I always told people that I would never feel like a real business person until I had run a company through tough times as my father and grandfather had.  Now that I have the chance to do that, it is a part of my education that I would willingly skip.

We'll probably plan for a further 5% drop in sales, be prepared for 10%, and hope for a flat year.  These are what my old controller called Wild A** Guesses.

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