Zingerman's in Ann Arbor has played a big role in getting the news about our peanut butter out there in the world. Several years ago I went down to Zingtrain to do a seminar on retail merchandising, and presented our Cream Nut All-Natural in Peanut Butter in official Zingerman's "what's so great about [fill in product]" format. The result was a sale to several of my classmates.
Zingerman's themselves took awhile to come around and buy our product, but they do an amazing job and truly believe in partnership with their vendors.
This morning, out of the blue, I got a short little note of thanks from Ari Weinzweig. How many retailers actually thank their suppliers? A great little touch, and another thing I need to steal from their playbook.