Jeff Koeze's Blog Good Food, Good Business, and the Good Food Business

11Oct/090

Moss Garden in Koeze Nut Jar – with Kitty!

Koeze glass jars are recycable, of course, but I always like to see a creative re-use.   For sale on Artfire.

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10Oct/090

Local Living in Leelanau County, Michigan

I'm visiting my parents this weekend in Leelanau County, Michigan, which is a real hotbed for local food.  This morning we swung by my sister's vineyard and wine-tasting room, Gill's Pier:

gillspier

grapes

I then ran over to my Dad's place next door, where he raises Friesian horses.  The Koeze family is originally from Friesland, a region of the Netherlands.

friesian

twofriesians

Last stop was Hansen Foods for some local apples, local fingerling potatoes, and a glass bottle of milk from the Shetler Family Dairy.

localstuff

A great day, even with the SNOW!   Not yet, please, not yet.

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7Oct/090

If a Tree Falls on a Blogger’s House, and Nobody Reads About It…

I've had better days.  But nothing $$ can't fix.  I hope mostly insurance $$.

Tree Meets House

The tree is a red oak, 7 feet 5 inches in circumference at 6 feet up the trunk.

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6Oct/090

The End of Gourmet Magazine

Conde Nast has decided to cease publication of the classic food magazine Gourmet.  Today's front page story in the New York Times pointed out that this decision had something to do with financial problems at Conde Nast, something to do with the magazine's advertising base of hard-hit luxury product manufacturers, and much to do with a cultural change in how Americans are approaching food:

The death of Gourmet doesn’t mean people are cooking less or do not want food magazines, said Suzanne M. Grimes, who oversees Every Day With Rachael Ray, among other brands, for the Reader’s Digest Association.

“Cooking is getting more democratic,” she said. “Food has become an emotional currency, not an aspiration.”

It has also become democratized via the chatty ubiquity of Ms. Ray and the Food Network stars. Ms. Reichl is a celebrity in the food world, but of an elite type. She “is one of those icons in chief,” said George Janson, managing partner at GroupM Print, part of the advertising company WPP. But what harried cooks want now, it seems, is less a distant idol and more a pal.

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5Oct/090

Cream Nut Peanut Butter Clusters Now at Dean & DeLuca

I'm thrilled that one of my favorite retailers, Dean & DeLuca, now has our Cream Nut Peanut Butter clusters available on their web site.

They are selling a milk chocolate and dark chocolate box in combination.

2Oct/090

Caramel Apple Season is Here!

Every year we eagerly await the arrival of the Michigan apple crop so we can start making our fabulous caramel apples.  At the beginning of the harvest we use Jonathan apples, a traditional variety that is tart and juicy.  This makes a great contrast to our freshly made soft, sweet caramel.  Topped off with chopped salted roasted cashews (made from the broken pieces we screen out of our colossal cashews), I think this is the best caramel apple made.

DSC_0043

The Jonathan apple doesn't keep, so the season is only a couple of weeks long.  We extend our production to the end of October by switching to a later variety -- still locally grown -- the Fuji.  This apple is sweeter, and some folks like this better than the tart Jonathan.

Once the local crop is done, we stop making caramel apples.  Plenty of folks use stored Granny Smiths so that they can sell caramel apples year 'round, but I find that the apples are usually tasteless and often have a dry, cork-like texture.  (Paired with poorly made caramel and often slightly rancid peanuts, you often need all kinds of fancy chocolate coatings to make the things edible.)

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1Oct/090

Koeze Company History in Packaging and Design

From time to time I will post under this title some of our old packaging and printed materials, with now and again editorial content written by me, or perhaps by Martin Andree, Koeze Company's self-described "worthless art guy."

 A one pound Cream Nut metal can from the period 1915 to 1925

A one pound Cream Nut metal can from the period 1915 to 1925

1Oct/090

How to Spy on the Competition at Trade Shows

Last night I was part of a panel speaking to local inventors and entrepreneurs. Part of the discussion focused on how important it was to develop a deep understanding of your competition. A fellow panelist had this tip for learning about the competition at technical trade shows:

Cover up or remove your name tag, go the competition's booth, and find the guy with "engineer shoes." Pay that guy a complement, then shut up and listen. You'll turn a lot before a salesman finally shows up and shoos you away.

Now all I need is somebody to post a photo set of "engineer shoes" as I was previously unfamiliar with this concept.

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30Sep/090

Savvy Entrepreneur Talk This Evening

This evening I'll be joining a panel discussing "The Anatomy of the First Sale." The event is the first of the "Savvy Entrepreneur Seminar Series" sponsored by the West Michigan Science & Technology Initiative, MIT Enterprise Forum, and Great Lakes Entrepreneurs Quest.

Link to the series: http://wmsti.org/regional-events2.asp?EventsID=82

Basics on this evening's talk:
Location: GVSU CookDeVos Building (corner of Michigan & Lafayette), room 123
Time: 5-6 networking, program 6-7:30, 7:30-9:00pm networking)

I've been asked as a member of the Grand Angels to give an investor's perspective on the "first sale."

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6Mar/090

At Expo West Food Show

There is lots of great food safety stuff happening that deserves comment, but I'm out at the big natural & organic food show trying to make a living -- selling peanut butter, of all things.

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