Jeff Koeze's Blog Good Food, Good Business, and the Good Food Business

7Feb/090

Goodbye, Joseph Schmidt?

Hershey announced recently that they were closing the Joseph Schmidt manufacturing facility in San Francisco. (Along with Scharffen Berger Chocolate, which they also bought.) Our retail stores have carried Schmidt confections for decades, and we've spent a few days trying to figure out if they were just moving production to another plant or deep-sixing the brand entirely.  We've been told they are stopping production entirely.

They might as well; we saw the quality in product and packaging go down as soon as Hershey got control and started looking for a replacement.

Schmidt was a true innovator in confections, and the brand he founded should not die.  I wish I had the jack to save it, assuming Hersey would sell it, but I believe it would be well out of reach for a little guy like me.

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